Why we do what we DO
ALL THINGS AFRICA
The It’s Me! brand was created on 21 August 2015. It is the first initiative and component of a wider business concept. The Life Studio has already been established since 2014 in Addis Ababa and branched out under Orpheo International in South Africa.
Why It's Me!
Providing kids between the ages of 6-18 (even youth entrepreneurs too!) with creative and inspirational products and services that allow them to explore their own identity, creativity, build self-confidence and start to take steps towards fulfilling their dreams for the future.
Embracing our own African identity and all the beauty and diversity it has to offer.
Promoting intercultural exchange.
Exploring new skills, talents and interests that allow kids to reach their full potential.
Access and use new technology, but also remain grounded in the beauty and originality of creating from within with basic tools and concepts.
The It's Me! Life Studio offers a wide variety of creative, healthy and balanced life skill programmes for kids, youth and families. Our focus is to inspire and motivate African children, youth and families to live their own best life by creating, designing, writing, sharing dreaming, playing and having fun!
We aim to allow children and teens to tap into their own imagination, creativity, dreams and skills to design and create their own world and business – which may just become true one day….
The It's Me! Life Studio is registered under the Ethiopian Ministry of Education and functions as an Education Sector Support Consultancy Service.
It is an affiliate member of Kids Life Studio based in UK and with branches in South Africa and other African countries.
The management and staff are equipped professionals in their respective fiels both in Ethiopia and South Africa.
The vibrancy of Africa, the 'taste' of Africa... once you've experienced Africa with all your '6' senses, you will understand why we have created It's Me! African Paper Dolls... just for you!
Have you ever witnessed an African sunset? ...; sat under a baobab tree listening to a story? felt the red dust under your bare feet? experienced true thunderstorms? seen the luscious colours on African textiles? looked at the various unique facial features and giving hands of African people? seen their grace come to life? experienced their true culture, the unique sayings like: 'izandla ziyagezana' (the one hand washes the other) or 'ngikufisel' unwele olude' (I wish you long hair meaning wishing you the very best in life!
Which other language can describe life, love and nature as well as an African language?
You can be so proud to be an African child, embrace every second of this incredible journey... called life!
May It's Me! inspire you to learn to understand the various amazing cultures of Africa, and one day, when you are older, and travel all over the world, you may remember the uniqueness of the It's Me's! contribution to your soul.